Summary: Your company is exhibiting at a Trade Show in the Orlando/Orange County Convention Center! Don’t waste this opportunity with a boring display. Follow these 3 tips to ensure an attention-grabbing booth.
There’s a major industry trade show coming up in Orlando and you’re participating in it. That’s great! Now all you need is a knockout trade show display with well-crafted wording and eye-catching graphics to really draw folks in to your booth plus printed matter to distribute once you’ve got people in your display area and business cards – don’t forget plenty of business cards! But you don’t have the slightest clue where to start.
Don’t panic. The solution to your Orlando Trade Show worries is as easy as 1-2-3: 1 – decide on your display design and layout; 2 – figure out what kind of graphics you’ll need 3 – find a professional printer who can handle your project – including any last – minute details that crop up
Display Design & Layout – Now’s the time to figure out how you want your trade show display to look. You’ll be competing with hundreds of other exhibitors in a huge convention center – how do you get noticed? You need appropriate wording for the panels of your trade show booth.
But now isn’t the time to get verbose! Think succinct. Get your message across in as few words as possible. Thousands of people will flow past your booth. How do you get them to stop? If your message has more than about 30 words, don’t expect more than a handful of people (or a few dozen at best) to read it. Keep it brief, but big. People are more likely to read your message if the lettering is large enough to see easily from a distance.
Graphics, Graphics, Graphics – The one thing you don’t want to skimp on for this trade show is graphics. One itsy-bitsy sign tacked onto the front of your booth just won’t cut it. You need something to attract attention something to really make your display stand out! How about a fifteen-foot banner – with your company name and logo – prominently plastered across the top of your display area?
Then, to add motion, get one of those little fans and direct it at the banner. Why do that? Because studies show people’s attention is attracted better to a moving object than a non-moving one – even if the stationary object is larger.
You’ll also need smaller signage – perhaps to direct people to drop in their business cards for a chance to win a valuable prize or to sign up for your e-newsletter. Plus, you’ll need to have loads of printed matter on hand – product or service descriptions, manuals, handouts and plenty of business cards – all printed with your name and company logo.
Where do I go to get all this done? – Now that you’re equipped with all these ideas, it’s time for you to find a printer to handle your printing but you need a professional with years of experience – someone who’ll do the job according to your needs, with total respect for your timeline.
Your best bet would be to find a local printer in the Orlando area; having a local printer would eliminate those dreaded overnight-shipping costs! And if the printer could deliver your job right to the convention center, that would be a real plus. But something like that would probably cost a lot of money right? Not so. Not with NextGeneration Printing, Copying & Digital Communication. They’re two miles from the Orlando/Orange County Convention Center – and within easy reach of the area’s best meeting-equipped hotels – and their prices won’t leave you regretting your participation in this big industry trade show. Visit them online at www.OrlandoPrinter.com and take the stress out of your next Orlando-area convention.
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